Mary Street Pharmacy — Website Content Checklist

Hi Chris, this is so the new site only promotes the services and brands you actually offer today. Tick what applies, skip what doesn't.

Your answers save automatically as you go, so you can close the tab and come back to it. Nothing is published until you've seen it.

Already done for you — no need to answer on these:
• Removed: Vaccinations (including the Winter Flu page), Health Checks/Screening, Podiatry, and GP Prescription Collections.
• Opening hours set to: Mon–Sat, 9:00 am – 6:00 pm, closed Sundays.
• Deleted: MeMeMe Cosmetics and the One Direction / Jeanne Arthes perfume pages.
• The seven old product pages are being replaced with one "In-Store Retail" page, so you'll never have to update individual prices again.
0 of 0 answered  

1. The Pharmacy & What You Want From the Site Essential

The new site leads on you being established in Mullingar since 2013 — thirteen years this year. These answers shape the homepage and the About page, so they matter more than anything else here.

1A. I have the company as founded on 2 October 2013 — is that when the pharmacy actually opened its doors? A company is often registered a while before the shop trades. The homepage will say "Serving Mullingar since 2013", so I want the right date behind it.
1B. How should your name appear on the About page? I have you as Chris Monaghan. What I'm missing is the letters after it and how long you've been qualified — e.g. "Chris Monaghan MPSI, pharmacist for 20 years".
1C. Who else works with you, and in what role? First names and roles are enough — "Mary, pharmacy technician" / "Aoife, retail manager". Only include people happy to be named.
1D. Why should someone use you instead of Boots, McCabes or Hickeys in town? In your own words, even roughly. This is the hardest thing for me to write for you and the most valuable thing on the site. Two or three sentences is plenty.
1E. Who do you mainly serve? (Tick all that apply) This sets the tone and reading level of the writing.
1F. What do you most want the new website to do for you? Pick the main one. The whole design bends toward whatever you choose here.
1G. Which single service would you like more of? Whatever you name here gets the best position on the site. If blister packing or nursing home work is what you want to grow, say so — it's very different from wanting more walk-in trade.
1H. Any awards, sponsorships, charity work or long-running local involvement?

2. Prescriptions & Dispensary Workflow Essential

2A. How can patients order repeats or send prescriptions today? (Tick all that apply)
2B. How much notice should patients give before collecting a repeat or Healthmail script?
2C. Do you text patients when their prescription is ready to collect?
2D. Free home delivery within 15 miles of Mullingar — still offered? You cut free GP collection in March. Delivery is a separate thing and I don't want to promise it if it's gone.
2E. Annual tax relief receipts (Med 1 / Revenue):
2F. Which GP practices or clinics do you deal with most? Not to publish as a list — it tells me which practice names to work into the wording so their patients find you when searching.
2G. Which nursing or residential homes do you supply? Naming them is strong credibility — but only if you're happy for them to appear, and they may have a view on it.

3. Services You Offer Today Essential

Nothing here is pre-ticked on purpose. Anything you tick goes on the site as a service you provide, so please only tick what you genuinely do today. Anything you leave blank simply won't be mentioned.

From the old website — do you still do these?
Prescribing & clinical services
Weight management
This is the one I'd most like a clear answer on — it's the biggest change in Irish pharmacy in the last two years and there's nothing about it on your current site.
Ongoing supplies & appliances
Over the counter
3B. Harm reduction services — two separate questions. Plenty of pharmacies provide these and deliberately don't advertise them. I won't put anything on the site unless you tell me to.
Do you provide any of these?
Should any of it appear on the website?

4. Schemes, Eligibility & Paperwork Essential

People search for this constantly — "medical card pharmacy Mullingar", "drug payment scheme". It's some of the easiest traffic on the site to win.

4A. Which schemes do you process? (Tick all that apply)
4B. Do you help patients fill in and submit their scheme applications? If you do, this deserves its own page. Almost nobody advertises it and it's a genuine reason to switch pharmacy.
4C. Private prescriptions — will you quote a price over the phone?
4D. Do you provide receipts for health insurance claims (VHI, Laya, Irish Life Health)?

5. Premises, Hours & Practical Details Essential

Boring but heavily used — these are the things people check before they travel in.

5A. Eircode — just check I have this right: Needed for Google Maps, local search and anything delivery related. It's missing from the current site entirely.
5B. Lunchtime — do you close? (Mon–Sat 9:00 am – 6:00 pm)
5C. Bank holidays, Christmas and New Year: If I know the usual pattern I can set it up once rather than you ringing me every December.
5D. Accessibility — tick what's true of the premises:
5E. Do you have a private consultation room?
The old site claims you do. I need this confirmed before it goes back up, because several of the services in section 3 depend on having one.
5F. Parking — I have the Cathedral car park as the nearest. Still right? People check this before driving in, so a wrong answer here costs you a visit.
5G. Languages spoken by you or your staff, besides English: Worth listing — it's a real reason for people to choose you, and it costs nothing to say.
5H. Payment — tick what you accept:

6. Vaccinations, Referrals & Seasonal Pages Essential

Understood that vaccinations are off the table and staying off — I'm not going to ask you to reconsider. But the Winter Flu page was the single best-performing page on your old site, so I need to handle its removal properly rather than just deleting it.

6A. When someone asks for a flu jab, what should staff and the site say?
6B. Which seasonal pushes do you want the site ready for? (Tick all that apply) Flu was the only seasonal page you had, which is exactly why losing it stings. Two or three of these replaces that traffic without you going near a vaccine.

7. In-Store Retail, Brands & Gifting If you have 5 more minutes

Brands aren't pre-ticked either — if it's not on the shelf today, leave it blank.

7A. From the old site — which do you still stock?
7B. Current brands — tick anything you stock and want mentioned:
7C. Still making custom gift sets and hampers to order?
7D. Which two retail categories are your biggest sellers or best margin?

8. Contact Details & Footer Essential

8A. Out-of-hours mobile (085 714 5400): Currently on the Contact page as "After hours prescription service available".
8B. The fax number: The old site lists the fax as 044 9347493 — the same number as the dispensary phone. That's normal enough on a single line that takes both, so I just need to know whether fax is still worth listing at all.
8C. Social media in the footer: The old site links to a dormant 2013 Twitter, a Pinterest account and a broken Facebook URL.
8D. Best email address for general website enquiries:

9. Regulatory Details, Photos & Google Essential

9A. Registration numbers for the footer: A pharmacy website describing pharmacy services is expected to identify the responsible pharmacist, and a limited company has to show its registration details. Your current site says "PSI approved" and nothing else.
I have PSI 7837 and CRO 533542. What I can't tell is whether 7837 is the pharmacy's registration or your own as a pharmacist — they're separate numbers. Please put it in the right box and fill in the other one.
9C. Photography: Stock photos of generic pharmacies actively hurt an independent — they read as a chain. Real photos of your shop and your staff are worth more than anything I can write. I don't shoot these myself, but I can line someone up.
9D. Your Google listing — the one that shows up with your hours and reviews: More people see this listing than will ever see the website — it's where your hours, phone number and reviews show up.
I've checked, and it's currently managed by a Gmail address beginning te… Google only shows me that much. Do you recognise it?

10. Anything Else, and Sign-Off

10A. What questions waste your staff's time on the phone every week? Anything people ring to ask that the website could answer instead — that's free time back for you.
10B. Anything else you want customers to know, or anything you want kept off the site?
10C. Who filled this in, and when? * So I have a record of who signed off on the service list — worth having if a patient ever queries something the site claims.

You don't have to answer everything — send what you've got and we'll go through the rest when I see you at the weekend.